OUR
STORY
Founded in 1988, Valditaro was born out of an interest of its founders for curiosity in interior design combined with the lack of quality and diversity in the market. The company started with the resale of ceramic lamps and lampshades, providing small stores.
Little time passed and the logical bet would be on own production. In a team effort and the right combination of talented artisans and designers, it gave rise to the first collections and the outline of what Valditaro would become today.
Over the years, the market volatilities, the increasing consumer demands and the never ending pursuit for differentiation and quality, compelled to the diversification of the materials used and the control of the key elements of the chain value, adopting change and adaptability as inevitable. Therefore, we envision presenting a young, creative brand that delivers to the consumer an added value product that exceeds their expectations.
We are proud to create, develop and produce lighting products that generate the full satisfaction of our customers, recurring to a sustainable policy of respect for the people, the environment and values, according to the principles of seriousness, rigor, dedication and sense of justice.
The extreme importance and thoroughness given to the creative process and to the development of new products, appear as the fundamental link to differentiation on which we aim to affirm our brand.
The organization of the productive process, based on Lean Manufacturing and Planning by Objectives, guarantees sustainability and a high level of service.
We rely on a set of core values, essential for the proper performance of our proposed goals with our customers and society – Responsibility, Quality, Versatility, Creativity and Fair Value.
We can, therefore, claim that in the core of all our products, resides the duality between industrial and artisanal production, manufacture of both large and small scales and in the imagination of the collective and the individual.
This is our manifesto, the policy we embrace and by which we conduct our service. This is our thought, our essence!
It is mainly dedicated to creative lighting for high-end residential and commercial projects that express true individuality within the needs of its customers.
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Developing and producing personalized luminaires, in a constant and direct collaboration that guarantee the customer's original vision.
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Constant innovation has led Valditaro to look not only for other markets, but also to deepen production methods of work, allowing us to broaden our horizons not only in the products we propose, but also in the finishing and monitoring of personalized development projects.